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Identify Your Target Audience and Customer Persona
We will analyze your current customer base and identify key demographics, interests, and behaviors.
We will create buyer personas representing your most valuable customer segments and
determine where these personas spend time online and create a plan to reach them.
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Set SMART Marketing Objectives
How would you like to increase website traffic from organic search by 25% in the next 6 months
and
boost email list by 1,000 new subscribers over the next quarter?
Or think about achieving a 5% conversion rate from paid social media ads within 90 days.
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Outline Your Digital Marketing Channels and Strategy
Based on your goals and audiences, we will map out a digital marketing plan that includes any two (2) of the following topics:
- Content Marketing (blog, videos, emails) to attract and nurture leads
- Discuss ways to automate tedious, time-consuming tasks
- Discuss the BRAND for your business (logo, fonts, colors)
- Marketing Scheduling Calendar - schedule posts to go live, while you sleep